Modernizing Flooring Retail: From Free Samples to Coverage Confidence

About Build Direct

eCommerce

BuildDirect is a leading online platform connecting homeowners and professionals in North America with global suppliers of quality building materials. Their innovative technology and strong logistics network have transformed the home improvement industry through seamless digital access and delivery.

Company Details

Type of Software
Shopify Plus Flooring eCommerce Platform with B2B Pricing and Visualization
Headquarters
North America
Industry
Retail eCommerce
Company Size
201 - 500
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Project Scope

BuildDirect is an industry leader in providing high-quality flooring at competitive prices, serving both homeowners and professionals with a vast selection of vinyl, wood, laminate, decking, tile, and carpet. The platform is designed to simplify the buying process with user-friendly features such as a room visualizer to preview flooring in real-time, transparent wholesale pricing, and a seamless ordering experience. With a mission to make premium flooring accessible, the project focuses on delivering a direct-to-consumer and business-friendly solution, ensuring affordability, convenience, and customer satisfaction through an easy-to-navigate eCommerce experience.

Services We Delivered

Shopify Plus eCommerce Development with Customization

Built a high-performance platform using Shopify Plus and Liquid to support complex catalogs, pricing, and scalable operations.

Advanced B2B Pricing & Bulk Ordering System

Developed custom workflows and pricing logic using GraphQL to enable tiered pricing, bulk purchasing, and personalized catalogs for professionals.

Interactive Product Visualization & UX Enhancements

Integrated tools like Roomvo and built intuitive UI in Figma to improve product discovery and decision-making.

Third-Party Integrations & Real-Time Inventory Management

Connected systems like ShipStation and marketing tools such as Klaviyo for seamless operations, logistics, and customer engagement.

Challenges

Implementing dynamic pricing and personalized catalogs.
Developing tailored B2B functionalities for bulk buyers.
Optimizing real-time inventory tracking and management.
Enhancing complex product filtering for better user experience.

Solutions

Implementing dynamic pricing and personalized catalogs.
Developing tailored B2B functionalities for bulk buyers.
Optimizing real-time inventory tracking and management.
Enhancing complex product filtering for better user experience.

Client Testimonials

EvinceDev played a key role in revolutionizing our home improvement eCommerce platform. Their Shopify expertise optimized product filtering, dynamic pricing, and B2B features, delivering an unparalleled shopping experience for our customers.
Kerry Biggs
Kerry Biggs Chief Financial Officer, BuildDirect